Search Engine Marketing is the term commonly used to describe Pay-Per-Click advertising. Google has created the most successful program called Google AdWords, where you actually bid what you would pay for someone clicking on your ad. Yahoo and MSN also have similar PPC programs.

Banner Advertising was the first form of Internet Advertising that really took off. But, this mode of advertising on the Internet took a back seat to the Search Engine Marketing. But, now banner networks are getting more advanced and can now offer the targeting and conversion that some PPC Campaigns receive.

Broadcast Media is still a great way to drive people to your business. Though people's habits are changing the way they consume media, it is still be consumed. Television and Radio Stations offer integrated marketing using both broadcast and Internet together.